To launch Mars’ new global brand platform Enough Chocolate to Deal with Anything we had to create a way to break into culture and contextualise the platform. We launched Sticky Search-uations, providing people struggling on the internet enough chocolate to literally deal with anything.

Truthfully, this was my first campaign in advertising and much smarter people helped turn this idea into a reality. I packed boxes of chocolate bars and delivered them to people in these Sticky Search-uations, but I did learn a lot from the mail room.

Like how to take a small idea and turn it into an integrated creative campaign perfectly laddering up to a brand strategy.