Dash competed in a wellness-world often full of restrictions and don’ts, so we flipped the script. Because Dash isn’t about what you give up, it’s about what you get to keep. Just like a polyamorous relationship. This was supported with OOH in the heights of Summer on London’s tube.

“C’mon Dorris.”

I was the client-lead for this campaign. Meaning I managed a client launching their first brand TVC and a founder whose life’s-work was being turned into a metaphor that some would run away from. They were the same person.