Creativity is often recognised for its societal and cultural benefactors, but seldom for its position as an economic superpower within Australia’s economy. Especially in comparison to powerhouse industries like mining, agriculture and manufacturing.

That’s why DDB in conjunction with investment and advisory firm Jarden, launched the Creative Index. The index aggregates Australia’s top creative companies using historical and live ASX share price data, from 2012 to now. The result: proof of the performance and power of creativity, as a total dollar figure.

The Index launched at the National Gallery of Victoria, has become a valuable tool to foster new client partnerships with DDB Group, and a way for Australia’s leading companies to measure their creativity in the C-suite.

Learn more about The Creative Index here.