It’s not just the idea, but the entire world you create to support a campaign that truly shows its impact. With the rise in electric vehicles, especially premium models, hitting the market we were challenged with launching the Porsche Taycan.

A modern evolution of the traditional Porsche brand known for its performance, design, and style.

To launch this modern take on a classic design, we partnered with Atari to celebrate another classic with a twist...Introducing the Taycan Arcade.

We created an airport runway-sized activation, pitting two Porsche Taycans against each other in a real-life take on the classic arcade game Pong. Replacing the famous pixelated block with a geo-fenced drone traveling at 150km/h, letting the Taycans rally back and forth. To support this, we created a retro, 8-bit version of the activation for everyone to play online.